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Effective Date: 01/02/2024
Company Name: Lumina Dance Company
Contact Email: Luminadancecompany@gmail.com
Contact Phone: 07725 991270

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1. Introduction

Lumina Dance Company is committed to respecting and protecting your personal data. Whether you are a student, parent, studio hirer, community member or website visitor, we want you to feel confident that your information is safe, used lawfully, and only when necessary. This policy explains how we collect, use, store and share your personal data.

We comply fully with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

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2. What Information We Collect

We collect and process various types of data depending on how you interact with us:

A. Data You Provide Directly

Examples include:

• When signing up for classes, newsletters, or events

• Making a payment or booking studio space

• Contacting us by email, phone or social media

• Completing forms in person or online

Types of personal data we may collect:

• Identity Data: Name, date of birth (especially for under-18s), gender

• Contact Data: Address, email, phone number, emergency contacts

• Class Participation Info: Booking history, attendance records

• Marketing Preferences: Opt-ins for emails or SMS notifications

• Parental/Guardian Data: For minors participating in classes

• Image/Video Content: With consent, for promotional or social media use

• Health or Access Needs (with explicit consent): To ensure safe participation

B. Data Collected Automatically via Website

When you visit our website, we may collect:

• Technical Data: IP address, browser type, OS, referring URLs, device type

• Usage Data: Pages visited, time on site, links clicked, bounce rate

• Cookie Data: See “Cookies” section below

This data helps us understand how our website is used so we can improve user experience and functionality.

C. Financial Data

When processing payments (e.g., class fees or merchandise), we may collect:

• Name, billing address, payment amount

• We do not store credit/debit card numbers – payments are handled securely by trusted third-party processors (e.g., Stripe, PayPal)

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3. Lawful Basis for Processing

We will only collect and use your data when we have a legal basis to do so. This may be:

• Consent – You’ve given clear permission (e.g., to receive marketing emails)

• Contractual obligation – To provide services you’ve signed up for

• Legal obligation – To comply with laws (e.g., safeguarding children)

• Legitimate interest – For our business or operational needs that do not override your rights (e.g., marketing to past customers)

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4. How We Use Your Data

Your information may be used to:

• Administer class bookings, studio hires or event participation

• Communicate class schedules, cancellations, or urgent notices

• Send marketing emails, newsletters or special offers (if opted in)

• Process payments and confirm receipts

• Maintain internal records for health, safety and safeguarding

• Feature photos/videos (with consent) in marketing or social media

• Improve website usability through analytics and feedback

We will never sell or rent your data to third parties.

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5. Children’s Data

For students under the age of 16, we require the consent of a parent or guardian before collecting or processing personal information. All such data is securely stored and only accessed by authorised staff for safeguarding and operational purposes.

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6. Data Retention

We retain personal data only for as long as necessary for the purpose it was collected, including legal or accounting requirements. For example:

• Class enrolment data: Retained for 3 years

• Emergency contact forms: Reviewed annually

• Financial data: Retained for up to 7 years to comply with tax law

• Marketing data: Retained until you unsubscribe or withdraw consent

When data is no longer needed, it is deleted securely or anonymised for statistical use.

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7. Your Rights

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your data (subject to legal requirements)

• Withdraw consent at any time for data processing

• Object to or restrict certain processing activities

• Request data portability (in applicable circumstances)

• File a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise any of these rights, please email us at info@luminadance.co.uk

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8. CCTV

Our premises may be monitored by CCTV to ensure the safety of our students, staff, and visitors. Footage is stored securely and only accessible to authorised personnel. CCTV data is retained for a limited period unless required for investigation.

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9. Third-Party Providers

We may use external services to help us run our business efficiently. Examples include:

• Mailchimp – for newsletters

• Stripe/PayPal – for payment processing

• Wix – our website platform

• Google Analytics – website analytics

These providers only access the data necessary to perform their functions and are under contract to handle your data in accordance with GDPR.

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10. Cookies Policy

What Are Cookies?

Cookies are small files stored on your browser or device to help websites remember information about you. They help improve website experience and functionality.

Types of Cookies We Use:

• Essential Cookies – Enable core functionality like navigation and bookings

• Analytics Cookies – Help us track website usage (e.g., Google Analytics)

• Third-Party Cookies – Set by YouTube, Facebook, etc., when content is embedded

Controlling Cookies:

You can disable or delete cookies in your browser settings. Be aware that blocking essential cookies may affect site functionality.

For help managing cookies, visit:
www.aboutcookies.org
www.allaboutcookies.org

Third-Party Cookie Examples:

• Google Analytics – Collects anonymous data on site use

• YouTube/Vimeo – Sets cookies when you play embedded videos

• Facebook/Instagram – May set cookies if feeds are embedded or shared

We have no control over cookies set by third parties. Please refer to their individual policies for more information.

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11. External Links

Our website may contain links to third-party websites. Lumina Dance Company is not responsible for the content, privacy practices, or security of these external sites.

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12. Changes to This Policy

We may update this policy from time to time to reflect legal, technical, or operational changes. The most recent version will always be available on our website, with the effective date clearly stated.

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13. Contact Us

If you have any questions, concerns or requests related to this Privacy & Cookies Policy or your personal data, please contact:

Lumina Dance Company
Email: Luminadancecompany@gmail.com
Phone: 07725991270